The Role That Advertising Marketing and Branding Have in Making Us İll

140.00 TL
9786051272986
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Ürün Açıklaması
There are clearly many influences on an individual‘s behavior. One method which has been suggested as a primary influence on behavior patterns is advertising. With flashy ads and funny jingles, advertising can sometimes convince us to purchase something, yet does advertising have such a large effect on the human psyche that it is actually making individuals ill? Furthermore, are there types of advertising that are more effective at persuading people to consume a certain product? Also, to what extent does branding play in this matrix?
Sayfa:
140 Sayfa
Kağıt:
2. Hamur Kağıt
Boyut:
12.50x19.50 cm
Basım Yılı:
Ağustos 2011
Barkod:
9786051272986